Homework #3: Advertising

Homework #3 is due at the beginning of class on Monday, December 2nd. Your assignment is to choose an ad (on TV or from a magazine or wherever) and evaluate it from a logic & reasoning perspective.

• First, very briefly explain the argument that the ad offers to sell its product.
• Then, list and explain the mistakes in reasoning that the ad commits.
• Then, list and explain the psychological ploys the ad uses (what psychological impediments does the ad try to exploit?).
• Attach (if it's from a newspaper or magazine) or briefly explain the ad.

Deoderant Norms

If you don't buy these products, you're being unnatural: